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TIME: Almanac 1993
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TIME Almanac 1993.iso
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042991
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0429206.000
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1992-08-28
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BUSINESS, Page 65Business NotesAUTOSLet Bygones Be Bygones
A decade after turning to the U.S. government for a rescue,
Chrysler may again be looking for help in weathering a
financial crisis -- this time in Japan. Mitsubishi, Chrysler's
longtime Japanese partner, is reportedly prepared to put $200
million to $300 million into the U.S. automaker. In return,
Mitsubishi would get more control over the Diamond-Star Motors
joint venture that builds cars for both companies at a new plant
in Normal, Ill. For Chrysler the deal would mean a respite from
a recession that has cut sales more than 20% and left the
company facing a first-quarter loss estimated at $250 million
to $300 million.
Analysts in the U.S. have suggested for some time that
Chrysler was a prime candidate for a restructuring that would
include taking in a foreign partner. Last year chairman Lee
Iacocca tried hard but failed to arrange a deal with the Italian
automaker Fiat. It's certainly easier to picture him with an
Italian partner than with a Japanese one. Iacocca has stridently
attacked Japan's "unfair" trade practices for years, ventilating
his views most recently in a letter to President Bush and during
an Oval Office meeting. Chrysler ad campaigns have repeatedly
challenged the reputation for quality that Japanese products
have gained with American consumers. So what about the reports
of a Mitsubishi bailout? Chairman Lee has been
uncharacteristically silent.